What we do
our mission
We believe that football has the potential to create positive change in the world. Our mission is to equip youth football coaches with the essential tools to harness this potential, enabling them to utilize football as a vehicle for social change. Acting as catalysts and role models, our coaches lead by example, fostering positive influences within their communities and inspiring others to follow suit. Through this collective effort, we create lasting impacts that go beyond the boundaries of the pitch, shaping a brighter future for generations to come.
We educate coaches
We recruite and qualify coaches to use football specific training for children to promote their personal, emotional and social development.
We empower leaders
We support coaches with new methods and knowledge to serve as a role model for their teams and communities.
We share knowledge
For us, knowledge shouldn’t just be free and accessible but shared openly between coaches, associations & organizations.
We love football
We enjoy what we’re doing because we are footballers by heart, care passionately about our projects and have joy in watching coaches grow and kids having fun on the pitch.
Where we started
Our Story
Our journey began when German football coach Sascha Bauer, while working as a coach instructor in South Africa, visited Cape Town and the GCU Academy in Heideveld. Struck by the Academy’s mission, Sascha decided to lend his support, leading to the establishment of Football for Unity Worldwide—an organization aimed at fostering awareness in Germany for the Sport for Development movement. Since then, FFWU has evolved significantly. We’ve refined our approach, adapted methodologies, and forged partnerships with new projects across South Africa, Mozambique, Brazil, and Germany. Throughout this journey, we’ve gleaned invaluable insights from our partners and coaches, enriching our collective understanding and deepening our commitment to harnessing the power of football for positive social change.
What we believe in
Our Values
It’s not only important what we do but also how we do it. These are our core values that guide our actions.
Empowerment
Change only comes with strong leaders who come up with new ideas, beliefs and actions. We believe that football coaches can be those leaders. So we empower them to step up for a better future and make a difference.
Ubuntu
Ubuntu is an African philosophy meaning “humanity.” It is often translated as “I am because we are,” or “humanity towards others,” but is often used in a more philosophical sense to mean “the belief in a universal bond of sharing that connects all humanity.”
Integrity
Being honest and reliable with yourself und others is a basic human skill to establish healthy relationships. We believe in Fairplay on and off the football field and expect the same from our partners, coaches and supporters.
how you can engage
your support
FFWU Newsletter
FFWU Newsletter
The FFWU Newsletter – subscribe now and stay informed about our work!
Donation
Donation
Donate and help us bring about sustainable change through football!
Membership
Membership
Become a FFWU member and drive long-lasting change through football!
Choose to make a difference
What's happening
News
Six coaches with refugee experience, a holiday camp with Borussia Mönchengladbach, 84 kids – our first pilot project in Germany, funded by the DFL Stiftung.
In Massinga, Mozambique, 24 coaches spent a week learning to lead with values, not just tactics. It’s FFWU and Futebol dá Força’s first Social Competences course in Massinga, building on …
Ten coaches, one week, and a lasting handover: how a mentoring format in Maputo prepared ADA’s coaches to lead their own feedback culture.
In May 2026, FFWU and Kick4Life F.C. brought the Emotional Competences curriculum to Maseru, Lesotho for the first time — equipping 22 football coaches with tools to build self-reflection, mindfulness, …
In this post, we are introducing Naima, who has always believed in the power of sports as a tool for social change. In October 2024, she joined FFWU, bringing her …
