VISION & MISSION
We envision a world where all children grow up happy and healthy, in an environment that supports them, gives them opportunities and enables them to reach their goals.
And we believe that football, especially football coaches, can play a central role in that development.
Therefore, we are on a mission to change the way football coaching is being done around the world – so that it benefits the holistic development of the whole child.
VALUES
Empowerment
We want to foster joy, enthusiasm and a sense of accomplishment. We see potentials, strengths and chances. We believe in ownership, so our coaches become change agents, actively shaping the development, growth and well-being of their communities.
Ubuntu
We are inspired by Ubuntu, a Southern African philosophy that is translated as “I am because we are,” or “humanity towards others,” but is often used in a more philosophical sense to mean “the belief in a universal bond of sharing that connects all humanity.”
Integrity
Being honest and reliable with yourself und others is a basic human skill to establish healthy relationships. We believe in Fair Play on and off the football field and expect the same from our partners, coaches and supporters.